Bitkub
2.5M THB Savings on Paid Ads with SEO
Bitkub is a leading cryptocurrency exchange based in Thailand, providing a secure and user-friendly platform for buying, selling, and trading a wide range of digital assets. The company is committed to delivering exceptional customer service and maintaining the highest standards of security and compliance in the rapidly evolving world of cryptocurrencies.
Bitkub is a leading cryptocurrency exchange based in Thailand, providing a secure and user-friendly platform for buying, selling, and trading a wide range of digital assets. The company is committed to delivering exceptional customer service and maintaining the highest standards of security and compliance in the rapidly evolving world of cryptocurrencies.
Overview
Morphosis, a leading SEO agency, was approached by Bitkub, a crypto exchange in Thailand, to help tackle a significant challenge they were facing. Despite offering competitive services, Bitkub was struggling to gain visibility in search engine rankings, getting outperformed by both local and global competitors. This lack of online presence made it difficult for Bitkub to attract new customers and solidify its position in the rapidly growing crypto market.
Our solution
To overcome this challenge, Morphosis implemented a two-pronged approach. First, they focused on creating and localizing 66 pieces of high-quality content per year that were search engine friendly, targeting specific keywords relevant to Bitkub's audience. This strategy aimed to generate trustworthiness and improve organic search rankings. Second, Morphosis executed technical fixes on Bitkub's website to enhance page speed and mobile usability, ensuring the site was Google friendly.
Results
As a result, Bitkub experienced a significant boost in online visibility, with an average of 500,000 organic clicks generated per month (start-to-date data). This success translated into savings of 2.5 million THB per month that would have otherwise been spent on ads, demonstrating the effectiveness of Morphosis' SEO strategy.
Their level of professionalism and overall knowledge within the industry stands out.
Sakphant Hiransinsunthorn, Bitkub
Senior Marketing Manager
500 k monthly organic click
Start-to-date average organic clicks generated
2.5M THB monthly savings
on paid search campaigns. Estimated cost per click of 5 THB
Localized 66 contents
To be search engine friendly in the span of 12 months.