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UX Research

We’ve rebranded!

Published on 24 Jun 2022 in Design Thinking

We are excited to announce that we’ve refreshed our branding to better reflect who we are and what we do. Our rebranding is more than just changing our logo and graphic elements, but is a total revamp to upgrade our offerings to ensure that you achieve business growth and make your users love your digital product through human-centered design.

UX Research Requires Self-Awareness, Empathy, and Humanity

Published on 21 Sep 2023 · UX Research

Discover the factors that make digital products and services truly respond to users’ needs in this expert spotlight on our UX Researcher, Lek Duangkamon.

When and How to Decide Between Usefulness Research and Usability Research

Published on 14 Sep 2023 · UX Research

Learn how you can conduct useful research to scope down solutions that matches with your target users in order to prioritize real problems that need to be solved.

How Personalization Transforms a Banking App into a Minimum Lovable Product

Published on 06 Sep 2023 · Design Thinking

Dive into how designing for a Minimum Lovable Product (MLP)banking app enhances user experience, captivates from the first interaction, and fosters brand loyalty.

Overcoming Challenges in Testing Apps with International Users

Published on 31 Aug 2023 · UX Research

Find out how to overcome challenges in running remote usability tests, gain key insights, and identify issues with user flows.

An Unexpected Journey to Becoming a Designer

Published on 10 Aug 2023 · Product Design

How do you survive and thrive as a designer? Cliff Dallon shares his unconventional journey to becoming Senior Design Manager at Morphosis.

Closing Thailand’s UX Design Digital Skills Gap

Published on 04 Aug 2023 · Design Thinking

There is a significant skills gap in Thailand's digital workers, especially in UX.

Beyond the Product: Elevate Success with Value Proposition Design

Published on 29 Jun 2023 · UX Research

Elevate your software product by mastering Value Proposition Design. Learn the secrets of creating impactful and resonating products in a market with a daunting 95% failure rate.

7 Essential Metrics for a Thriving E-commerce Business

Published on 28 Jun 2023 · Digital Marketing

Don't know which metrics to track for your e-commerce business? This guide covers the 7 most important ones that will help you make data-driven decisions.

Setting Goals in Facebook Ads With Standard Events

Published on 14 Jun 2023 · Digital Marketing

Discover the power of Facebook Ads and Meta Pixel Standard Events for optimizing advertising strategies, enhancing ad performance, and boosting ROI.

The Cost of Poor UI Design: Why It Matters

Published on 08 Jun 2023 · Product Design

Don't let poor UI design break your project! Learn how to avoid costly mistakes and create user-friendly experiences with the guide by Rudy Baer and Dorian Delorme.

Stay tuned