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LCS

Driving Organic Traffic for a Truck Parts Distributor

LCS imports and exports components for trucks and trailers and distributes these parts to large private and public companies in Thailand.

Overview

Truck parts supplier LCS had a basic understanding of SEO and even had some keywords in mind. They just didn’t know how to target them or implement a thorough SEO plan. Thus, their self-run SEO campaign didn’t perform as well as expected. They came to us looking for a comprehensive solution to improve their search engine rankings on Google and drive organic traffic to their site.

Our solution

We offered LCS a complete SEO strategy plan and consultancy. This included researching target keywords for their product categories and techniques for integrating them into their site, plus performing regular technical audits making suggestions to improve their technical and on-page SEO. As a result, many of their keywords rose to the 1st page of Google and organic traffic to their website tripled.

3X increase in organic traffic

Increased organic traffic from 239 to 695 visitors/month in 4 months

1st page ranking for target keywords

6 keywords ranked among the top 5 positions on Google

Google becomes main traffic channel

Organic traffic from Google grew to 47.3% of all site traffic

Our process

We began our keyword research process by checking the viability of keywords that LCS wanted to use. These turned out to be useable, as they were keywords that LCS’s target audience used and they were also ones that LCS could be competitive on. We also prepared strategies for LCS to integrate these keywords into their content and help them rank well on search engines.

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In terms of technical SEO, we made LCS’s website more accessible and crawlable for search engines, by optimizing data and adding descriptions on all product pages.

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Results

LCS was a keen partner and quickly implemented our suggested fixes for keywords, on-page SEO, content optimization, and technical SEO fixes. As a result, six of LCS's keywords ranked among the top five positions on Google, organic traffic to their website increased from 239 to 695 monthly visitors and, ultimately, the company was able to increase their revenue.

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