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On-page SEO Services

Published on 28 May 2022 in Digital Marketing
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Our solutions are tailor-made to fit your budget and other requirements and will help you uncover growth opportunities for your business. Gain consistent and scalable traffic to your website, putting you ahead of your competitors with our on-page search engine optimization service.

JP Morgan
JP Morgan
JP Morgan
The fundamentals of on-page SEO

What is on-page SEO?

On-page SEO focuses on search engine optimization (SEO) tactics that are in your control, which is why it is also known as on-site SEO. 

It refers to the optimization of individual web pages including content, copy, and HTML. This includes the optimization of elements such as the following:

  • On-page copy and content

  • Image and video alt text

  • Meta description and meta tags

  • HTML headings

  • Internal linking

  • Schema markup

  • URL structure 

SEO is an important part of digital marketing and a primary driver of organic traffic to your site. A product without good SEO is like putting artwork in a storage room rather than on a display — no one will see it. 

Our expertise in end-to-end SEO extends to our on-page SEO services. Here at Morphosis we focus on both quality and technicality without sacrificing either.


The power of on-page SEO

Drive your ROI to its fullest potential 

Optimizing on-page elements increases the chances of ranking for specific keywords on the first page of Google, which will generate organic traffic and revenue for your business. 

SEO is a long-term marketing campaign to compete against all other sites for a spot on the front of a search engine results page for certain keywords. An average of 50-90% of a site’s traffic comes from search engine results, so having an on-page SEO strategy helps you gain an edge in digital marketing.

The long-term ROI of SEO


On-page vs off-page SEO

The difference between on-page and off-page SEO

SEO involves both on-page and off-page elements to help boost your rankings. Although both are vital to the success of an SEO campaign, they work in very different ways.

On-page SEO

On-page SEO refers to elements on a particular page. It refers to technical setup, content, and user-friendliness. This usually involves things that you can directly control and manipulate.

Off-page SEO

Off-page SEO refers to elements such as backlinks, influencers, and social media interaction. These are usually things that you do not have direct control over.

In other words, on-page SEO looks at what your website or page is about while off-page SEO looks at how authoritative and popular your site is. Although they look at different aspects of your website, on-page and off-page SEO work together to improve your overall search engine rankings.

However, on-page SEO should be the first step in improving your search rankings. It is the foundation for creating a successful digital marketing strategy. It might take some upfront time and investment, but it will continue to generate a steady stream of organic traffic and leads for your business without further costs in the future.

The benefits of SEO

Grow your website traffic beyond paid advertisements

  • Target the most relevant keywords to your business

  • Help search engines better understand your website

  • Producing quality content that engages users

  • Acquire natural backlinks through content promotion

Paid advertisement is crucial for your marketing strategy, but relying on paid traffic alone makes your website traffic money dependent, short-term, and unscalable. In other words, your business could be stuck in the vicious cycle of paid advertisement.

Dwindling traffic

Without SEO, your traffic will plummet as soon as your advertisement campaign ends.

No sustained presence

Customers will forget your brand, making it difficult to stay relevant in a competitive business landscape.

Over-reliance on paid ads

This will lead you to pump more money into ads to sustain traffic on your platform.

The essential elements of on-page SEO

Boost your rankings, generate leads, and increase your sales

SEO is a complex technique for improving your website’s rankings, traffic, and conversions, involving a wide range of factors that affect your success.

Fine-tuning the various aspects of on-page SEO will help improve your content for users and authority. Here are a few essential elements to help make your site more search engine-friendly. 

Title tags

Help search engines understand what your page is about.


Ensure your page is easy to read and help it rank.


Reduce bounce rates and dwell time with faster loading speed.

Alt texts

Improve accessibility and help search engine crawls your pages.

URL structure

Keep your website in compliance with WCAG.


Outrank non-mobile-friendly sites in search results.

Page content

Guarantee your content is beneficial to searchers.

Internal linking

Allow crawlers to easily understand and navigate your page.

Four simple steps to SEO

Our user-centric approach to SEO

We’ve refined our SEO recipe into four phases that will give you the best results when it comes to growing your organic traffic. 


Learn about your technical, on-page, and content issues with a full SEO audit.


Fix all your technical SEO issues to create a solid foundation for your website.


Strengthen SEO with impactful keyword research and content strategies.


Evaluate your progress through monthly reporting and check-ups.

Transparency and rapid results with our Scrum SEO process

Leverage our strengths in software development to solve complex technical SEO issues on your website. Working as a Scrum team, we ensure our SEO process has an unrivaled level of transparency and technical finesse.

We allow you to inspect and review our work at the end of every two-week sprint, guaranteeing that meaningful progress is being achieved, getting you closer to ranking on the first page at the end of every month. 

Finally, we don’t provide one-size-fits-all fixes and implementations. Each member of our technical SEO team specializes in fixing specific issues on your website, ensuring that you are getting bespoke technical SEO solutions throughout the entire campaign.


Meet our team

At Morphosis digital consultancy, we have a vibrant team of marketing experts who help deliver impactful results for our clients. 

The needs and desires of end users are at the forefront of everything we do. Let us help you grow your business.

To find out more about how we can help you grow your business in the digital age, get in touch with our team today.


Get in touch

Know your users. Make strategic choices. Build better products.