On-page SEO Services
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What is on-page SEO?
On-page SEO focuses on search engine optimization (SEO) tactics that are in your control, which is why it is also known as on-site SEO.
It refers to the optimization of individual web pages including content, copy, and HTML. This includes the optimization of elements such as the following:
On-page copy and content
Image and video alt text
Meta description and meta tags
HTML headings
Internal linking
Schema markup
URL structure
SEO is an important part of digital marketing and a primary driver of organic traffic to your site. A product without good SEO is like putting artwork in a storage room rather than on a display — no one will see it.
Our expertise in end-to-end SEO extends to our on-page SEO services. Here at Morphosis we focus on both quality and technicality without sacrificing either.
Drive your ROI to its fullest potential
Optimizing on-page elements increases the chances of ranking for specific keywords on the first page of Google, which will generate organic traffic and revenue for your business.
SEO is a long-term marketing campaign to compete against all other sites for a spot on the front of a search engine results page for certain keywords. An average of 50-90% of a site’s traffic comes from search engine results, so having an on-page SEO strategy helps you gain an edge in digital marketing.
The long-term ROI of SEO
The difference between on-page and off-page SEO
SEO involves both on-page and off-page elements to help boost your rankings. Although both are vital to the success of an SEO campaign, they work in very different ways.
On-page SEO
On-page SEO refers to elements on a particular page. It refers to technical setup, content, and user-friendliness. This usually involves things that you can directly control and manipulate.
Off-page SEO
Off-page SEO refers to elements such as backlinks, influencers, and social media interaction. These are usually things that you do not have direct control over.
In other words, on-page SEO looks at what your website or page is about while off-page SEO looks at how authoritative and popular your site is. Although they look at different aspects of your website, on-page and off-page SEO work together to improve your overall search engine rankings.
However, on-page SEO should be the first step in improving your search rankings. It is the foundation for creating a successful digital marketing strategy. It might take some upfront time and investment, but it will continue to generate a steady stream of organic traffic and leads for your business without further costs in the future.
Grow your website traffic beyond paid advertisements
Target the most relevant keywords to your business
Help search engines better understand your website
Producing quality content that engages users
Acquire natural backlinks through content promotion
Paid advertisement is crucial for your marketing strategy, but relying on paid traffic alone makes your website traffic money dependent, short-term, and unscalable. In other words, your business could be stuck in the vicious cycle of paid advertisement.
Dwindling traffic
Without SEO, your traffic will plummet as soon as your advertisement campaign ends.
No sustained presence
Customers will forget your brand, making it difficult to stay relevant in a competitive business landscape.
Over-reliance on paid ads
This will lead you to pump more money into ads to sustain traffic on your platform.
Boost your rankings, generate leads, and increase your sales
SEO is a complex technique for improving your website’s rankings, traffic, and conversions, involving a wide range of factors that affect your success.
Fine-tuning the various aspects of on-page SEO will help improve your content for users and authority. Here are a few essential elements to help make your site more search engine-friendly.
Title tags
Help search engines understand what your page is about.
Headings
Ensure your page is easy to read and help it rank.
Speed
Reduce bounce rates and dwell time with faster loading speed.
Alt texts
Improve accessibility and help search engine crawls your pages.
URL structure
Keep your website in compliance with WCAG.
Mobile-friendly
Outrank non-mobile-friendly sites in search results.
Page content
Guarantee your content is beneficial to searchers.
Internal linking
Allow crawlers to easily understand and navigate your page.
Our user-centric approach to SEO
We’ve refined our SEO recipe into four phases that will give you the best results when it comes to growing your organic traffic.
Discover
Learn about your technical, on-page, and content issues with a full SEO audit.
Repair
Fix all your technical SEO issues to create a solid foundation for your website.
Improve
Strengthen SEO with impactful keyword research and content strategies.
Evaluate
Evaluate your progress through monthly reporting and check-ups.
Transparency and rapid results with our Scrum SEO process
Leverage our strengths in software development to solve complex technical SEO issues on your website. Working as a Scrum team, we ensure our SEO process has an unrivaled level of transparency and technical finesse.
We allow you to inspect and review our work at the end of every two-week sprint, guaranteeing that meaningful progress is being achieved, getting you closer to ranking on the first page at the end of every month.
Finally, we don’t provide one-size-fits-all fixes and implementations. Each member of our technical SEO team specializes in fixing specific issues on your website, ensuring that you are getting bespoke technical SEO solutions throughout the entire campaign.
Meet our team
At Morphosis digital consultancy, we have a vibrant team of marketing experts who help deliver impactful results for our clients.
The needs and desires of end users are at the forefront of everything we do. Let us help you grow your business.
To find out more about how we can help you grow your business in the digital age, get in touch with our team today.
