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SEO Link Building Service

Published on 05 Jul 2022 in Digital Marketing
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At Morphosis, we can help boost organic traffic to your website through our SEO link-building services. Create and acquire highly linkable assets to promote your brand across a variety of digital platforms.

JP Morgan
JP Morgan
JP Morgan
The fundamentals of SEO link building

What is SEO link building?

Link building is the practice of acquiring links to your website from other websites. In SEO, these links are called backlinks. 

Every high-quality link your website acquires adds authority to your site, which in turn helps you rank higher on search engine results pages (SERPs).

Search engines use links to discover new websites to add to their search results and determine how high websites should rank. Thus, links work as a sort of vote of confidence for websites.


The power of SEO link building

Drive organic traffic through search engines

At first glance, SEO link building might not seem like it would have a significant effect. However, when combined with a strong technical SEO strategy, it can be highly effective at driving organic traffic to your website.

A strong SEO strategy includes:

  • On-page SEO

  • Off-page SEO

  • SEO audits

  • Content optimization

  • Site loading speed

  • Mobile-friendliness

  • User experience elements

There are many aspects to SEO that can improve your content for users and your website’s authority. 

At Morphosis, we can help you leverage the right aspects of SEO to boost organic traffic to your website for your business’s long-term success.


The benefits of SEO link building

What a healthy link-building strategy accomplishes

When you’re trying to improve your website’s search rankings, leveraging the power of link building can be a challenge. However, it is also one of the most powerful tools for organic success.

Brand building

SEO link building helps build your brand and establish authority in your industry.

Better relationships

It also helps build long-term relationships with key people in your industry.

Quality traffic

You can use it to reach a bigger, more relevant audience to your website.

Increased sales

Higher traffic from relevant sites leads to more customers, which generates more sales.


The essential elements of SEO link building

Ways to build links

The best way to boost your authority through link building is to earn backlinks from credible, high-quality websites. Here are some ways to acquire links to your website:

Guest blogging

Writing content for another company's website to bring traffic back to your own website

Social media promotion

Using social media to link back to your website to build backlinks for your content.

Competitor backlinks

Identifying the backlinks of competitors to understand the types of backlinks you need.

Good links vs. bad links 

The difference between good links and bad links

As mentioned, links play a crucial part in the success of websites, but with countless websites and links on the internet, how can you tell which links are good for your website and which links aren’t?

Link building tactics to avoid


The first metric to use to determine if a link is a good link is its relevance to your own website.

Links should come from websites with content closely related to the subject of your website. This ensures that you are building the right links.


Second, links should come from trustworthy sources.

There are many ways to determine if links are trustworthy. Usually, links are trustworthy if they come from sites that have been around a long time, generate a healthy amount of traffic each month, and are active on social media, among other things.


Where you place your links has a big influence on the visibility and performance of the links themselves.

The best place to put links is at the beginning or upper part of your content. This is because there’s a higher chance that users notice them and read them there than at the bottom of your content.

Authoritative score

An authoritative score refers to a ​​score that grades the overall quality of a website or a webpage. 

The higher an authoritative score is, the more trusted the link is, which means it is of higher quality.

Anchor text

Anchor text is the visible text that people click on to go from one page to another. It is used for two things: first, to help give readers context for what a specific page or site is about. And second, Google’s algorithm uses anchor text to determine what a page is about, which is why it can help influence rankings.

How quick wins can backfire

There are a few tactics you can resort to if you want quick wins with minimal effort, and one is buying links

Paid link building is still relatively common because it guarantees results that you can see quickly. However, it is a violation of Google’s Webmaster Guidelines.

Despite seeming effortless, buying links is an extremely high-risk link-building tactic and should be avoided. 

Generate better results and stay ahead of the competition

Just like any other aspect of SEO, you still need to put in consistent work to see success. Even though it might seem like link building requires more effort than most SEO strategies, it is rewarding in the end and success is long term.

At Morphosis, we can help streamline the process of link building, among other SEO strategies, to help you boost your website’s visibility and organic traffic. 


Transparency and rapid results at every stage with Scrum methodology

At Morphosis, we work as a Scrum team, and our SEO processes have an unrivaled level of transparency and technical finesse. 

Since we work in two-week sprints, you’ll be able to see and review our work at the end of every sprint, guaranteeing that meaningful progress is always being achieved. This helps you get progressively closer to ranking on the first page of search results.

Each member of our technical SEO team specializes in fixing specific issues, ensuring that you get customized technical SEO solutions throughout the entire campaign.


Frequently asked questions

Commonly asked questions about backlink building

What is link building?

Link building is the practice of acquiring links to your website from other websites. In SEO, these links are called backlinks. 

Why do I need links?

Backlinks are an important part of search ranking algorithms. Every link that points to a website acts as a trust signal to Google, so the more sites that vouch for you and the better quality those sites are, the higher your website ranks. 

How do I acquire links?

There are a variety of ways to acquire backlinks to your website. You can either build links yourself or try to earn them.

How long does a link-building campaign take?

It depends. The process of acquiring links involves content creation, which involves ideation, research and analysis, graphic design and/or development, and copywriting. This is followed by promoting the new content. 

Meet our team

At Morphosis digital consultancy, we have a vibrant team of marketing experts who will help deliver impactful results for you. The needs and desires of end users are at the forefront of everything we do. Let us help you grow your business. To find out more about how we can help you grow your business in the digital age, get in touch with our team today.


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Know your users. Make strategic choices. Build better products.

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Get in touch

Know your users. Make strategic choices. Build better products.