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Social Media Marketing Service

Published on 07 Jun 2022 in Digital Marketing
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Leverage social media marketing strategies, build impactful connections with your customers, drive long-term brand loyalty, and boost your sales.

JP Morgan
JP Morgan
JP Morgan
The impact of social media

Social media is essential for business

In today’s digital era, it’s crucial for businesses to have a strong social media presence.

Social media marketing helps you connect with your customers, increase brand awareness, and boost potential leads and sales. 

As the digital landscape grows, companies with a strong social media presence will thrive, while others could lose countless potential customers. Which kind of company do you want to be?


What is social media marketing?

Reach your users the right way

Social media marketing is the online marketing method organizations use on social media platforms to build brand awareness, connect with customers, and drive conversions.

These social media platforms include:

  • Facebook 

  • Instagram

  • LinkedIn

  • LINE

  • And more

Whether you are a small local shop owner or a large national corporation, social media plays an essential role in the growth and success of your business.

Digital marketing and social media marketing

Improve brand awareness and maximize conversions

Digital marketing and social media marketing are often used interchangeably. Although they share similar objectives, there is a difference in marketing tactics. Let's take a look at the differences to better understand how you can leverage each to your business’s advantage.

Digital marketing

Digital marketing involves various internet marketing tactics and channels: search engine optimization (SEO), social media marketing, pay-per-click, e-commerce optimization, content marketing, email marketing, and more.

Social media marketing

Social media marketing is just one of the components of digital marketing. It specifically leverages social media platforms to boost brand awareness and drive higher revenue. When combined with digital marketing tactics, it enables businesses to maximize not only customer touchpoints but also conversion opportunities.

The benefits of social media marketing

Leverage the power of social media networks to achieve your business goals

52 percent of social media marketers believe social media positively influences their company’s revenue and sales.

Increased online exposure

Social media is one of the most cost-efficient digital marketing methods to connect with potential customers.

Engaging with your followers on social networks promotes brand loyalty, drives organic traffic to your website, and increases the efficacy of your content strategy.

Higher search rankings

Social media marketing is also crucial for achieving higher page rankings and sending traffic to your business website.

Increasing brand exposure or online visibility can lead to higher search rankings, which includes more backlinks and improved engagement.


Specific audience targeting

With social media marketing, your business can target the specific audiences that are most likely to convert.

This leads to a better use of time, as you can focus on attracting qualified traffic, which leads to an increase in your business’s sales and revenue.


Our method and approach

How to create a successful social media strategy

In a digital landscape that is more competitive than ever, our social media marketing services will help you exceed your business goals, whether you aim to reach more customers, gain valuable insights, or establish your company as a thought leader.

1. Set business goals

The first step in creating a successful social media marketing strategy is to establish good objectives and goals. Without goals, you have no way to measure the success of your return on investment (ROI).

We can help you set business goals and ensure they are:

  1. Specific

  2. Measurable

  3. Attainable

  4. Relevant

  5. Time-bound


2. Research your audience

The second step is to conduct research to deeply understand who your audience is and what they want to see on social media. This will help you create content that has the best chance of engaging people and converting them into paying customers.

A few examples of what we would look at include your audience:

  • Age

  • Location

  • Average income

  • Job title and industry

  • Interests

To read more about our research and insights, visit our social media marketing service page here.

3. Create engaging social content

The third step is engagement, which is all about how well your business communicates with your audience. 

Since in step two we created clearly defined, actionable goals and conducted extensive research to gain insights into your audience, we are able to create content that is not only relevant but also interesting.


Meet our team

At Morphosis digital consultancy, we have a vibrant team of marketing experts who deliver impactful results for our clients. 

The needs and desires of end users are at the forefront of everything we do. Let us help you grow your business.

To find out more about how we can help you grow your business in the digital age, get in touch with our team today.


Get in touch

Know your users. Make strategic choices. Build better products.