Vincent Clinic
SEO Strategies that Transformed a Plastic Surgery Clinic's Presence in Thailand's Dense Beauty Landscape
Vincent Clinic's website underwent an SEO audit, leading to targeted keyword integration, content refinement, and technical optimizations like image compression.
Overview
The Vincent Clinic, renowned in the realm of plastic surgery with a primary focus on nose correction and augmentation, was observed to have a new website that struggled to attain optimal online traffic and visibility.
Our Solutions
An extensive SEO audit pinpointed key areas for improvement, which was supplemented by rigorous keyword research and analysis of competitors. Furthermore, a keen focus was placed on enhancing on-page SEO components, including the infusion of identified keywords into title tags, meta descriptions, headers, and body content. The overall quality of the content was heightened for improved user interaction and search engine compatibility. From a technical standpoint, various optimizations were made, such as compressing image files, transitioning to the WEBP format, streamlining web code, introducing lazy loading for images, and effectively managing 404 errors.
Key Metrics
133 keywords on page 1 of Google
Within the span of 6 months
1,000 organic users per month
Within the span of 6 months of the website launch
Scoring 97 in Lighthouse Test
And being able to achieve 100% in Good URL on desktop
Challenges we overcame
Novelty of the Website
It was noted that the clinic's recently launched website experienced suboptimal traffic and exhibited several technical discrepancies.
Content Deficiencies
While abundant information was provided on the site, engagement and readability were found lacking. A notable absence of critical keywords, which are pivotal for search engine ranking, was also detected.
Technical Inconsistencies
Oversized image files, superfluous JavaScript and CSS, and a lack of optimization for speedy loading, particularly on mobile interfaces, were observed.
Keyword Analysis & Competitive Benchmarking
Exhaustive research was conducted to identify potent keywords, and a thorough assessment of competitor keyword strategies was carried out.
Website Performance Enhancements
Performance bottlenecks, such as elongated titles and meta descriptions and the absence of pivotal keywords, were rectified. A revamp of the website’s layout was executed to bolster usability and enhance readability.
On-page SEO Enhancement & Content Refinement
Identified keywords were meticulously incorporated into pertinent sections such as title tags, meta descriptions, headers, and body content. The content's semantic quality was improved, ensuring greater user-centricity and search engine friendliness.
Optimized Keyword Strategy
Instead of merely adhering to the clinic's initial keyword list, a more research-driven compilation was adopted to ensure optimal traffic engagement.
Technological Adjustments
Image file sizes were reduced, with a transition observed from JPEG to the more efficient WEBP format. Redundant JavaScript and CSS were purged, lazy loading protocols for images were instituted, and effective redirection mechanisms for 404 errors were set in place.
Content and Navigational Improvements
An overhaul of the content was conducted to foster greater user engagement. A meticulous internal linking schema was integrated, ensuring that users were seamlessly guided from informational segments to decisive calls-to-action, thereby driving potential conversions.