5 Reasons Why Your Online Business Needs Both UX and SEO
When combined, UX design and SEO work together seamlessly to provide consumers with optimal experiences on your digital products.
They provide a reliable source of information along with interesting features that can prove your company as highly valuable and useful.
They reveal your business’s online identity and show users your efficient and stable working framework which in turn helps build significant reliance on your company.
SEO and UX are both essential to ensure that your site is ranked and converted, one without the other is entirely ineffective.
By combining UX design and SEO strategy, your SEO campaign will lead to better search engine results.
Online interactions between a brand and customers today are as complex as ever before. If search engine optimization (SEO) is the foundation for an online business, then the most important pillar is user experience (UX). For any online business, SEO focuses on the technical aspects of the site whilst UX creates features that prioritize the site user optimization process.
How UX design and SEO work together?
There is a clear difference between how an SEO expert and a UX designer view the same problem. UX designers prioritize end-users by investing a lot of time identifying their needs and creating designs people want to use. SEO experts not only need to focus on end-users but also aim to identify what search algorithms give priority at any given time to reach users.
While the approach to problem-solving is different, they share the same common objective: to give the users what they want. More precisely, they provide users with valuable information to help them achieve a task. SEO experts and consultants aim to expand organic traffic on the website for a longer period of time, in order to obtain the right content to provide the most relevant and accurate information.
Designers focus on the website’s functionality and aesthetic design while improving user satisfaction. These two, however, function hand in hand to optimize efficiencies as they have a common goal of ensuring that information is conveyed through the platform. They both need one another at the end of the day, SEO is the ying to UX’s yang.
Thus, it is crucial for companies to combine UX design with SEO strategies. Focusing solely on only one of these can lead to less optimal customer experience and subsequently less online revenue. In order to make strategic decisions to ensure the high ranking of SERPs, UX will be collaborating with SEO by focusing on the website structure and the optimization of the content, in order to further enhance the experience for users.
The Common Goals of UX design and SEO
When faced with challenges, users often look for answers either through Google or other alternative search engines. Google’s algorithm helps users find the most relevant search results with the results of different SEO features, website content, and UX. In the absence of these factors, the SERP ranks will be reduced, traffic is decreased and total engagement on the website decreased.
That’s why UX design and SEO need to work together to achieve a common goal.
The major focus of SEO is on website architecture. The aim is to increase organic traffic whereas UX drives the retention of these new visitors through enhanced usability. They can achieve this by creating a web design that reduces disruptions and increases conversions.
UX / SEO Factors To Focus On
Let’s look at some of the UX / SEO factors that can help your online business.
Higher ranks for quality content
Both SEO and UX focus on quality content. However, not all website owners provide the intended content which is deemed useful for users. While content marketing can significantly promote your business, this concept is not suitable when what is provided comes across as unoriginal, unhelpful, and poses little value to its audience.
To create valuable content, publish great case studies, and offer innovative solutions to your customers. Whatever you do, keep it simple, appropriate, and utterly unique.
Google has shifted its emphasis from search terms to the provision of an integrated content to users. UX design and SEO combined, provide users with the accurate information needed by the users. UX makes the experience easy to use while SEO directs users to their desired information.
The great experience for a user is to have a fast-loading agile website. Users hate to wait for slow-loading pages. They want fast and adequate information.
One main thing to note is your website’s bounce rate may increase which negatively affects SEO if the load time on your site surpasses just a few seconds.
Your SEO rankings are influenced by your site speed as Google wants to show fast loading websites. They want users to locate the details they seek right away, so quick-loading pages appear to be at the top of the rankings.
Even so, a good site speed offers a good UX. Many users would likely stay on your site because details can be viewed without a long wait time which will lead to longer engagements and lower bounce rates, which will ultimately boost the overall ranking of the site.
Navigation is one of the main contributing factors to user experience. There are many websites that fail to make navigation of their website easy to use and this negatively affects UX design and SEO. Your site layout is important not only for your users but also for the search engines.
Bear in mind that many users are entering the site from multiple pages and not from the homepage. To keep them on your website, your page navigation must be easy and straightforward regardless of which page a user or search engine lands on.
Ultimately, navigation affects the number of users converting to your site as they enter. It will help you rank better in search results and also make it easier for users to browse and find what they need.
If your navigation is confusing or vague it can discourage users from staying on your site. If it is difficult to find information, users will quickly give up on trying to find it on your pages. Therefore, simple navigation is a must.
For both usability and SEO, mobile responsive has become crucial for survival and growth. Mobile responsiveness has never been more important with more than 50% of all web traffic now emerging from mobile devices which is one of the main aspects of an effective user experience. You lose more than half your audience if your website isn’t mobile-responsive.
In all of the projects, in which most UX designers are involved, now prioritise a mobile responsive design. But if your website is not responsive across mobile (including tablets and different web browsers), it is possible that your user engagement metrics will perform very poorly.
More people access content via mobile devices. Your website has to adapt to give these users a positive experience, whether it is a smartphone or tablet.
The mobile experiences are not similar to the desktop as customers usually seek information on the go. You need to build a website that can load fast and that is mobile-friendly. In order to adapt to the mobile experience.
Mobile-friendliness involves multiple elements, such as the design, navigation, text, and pictures. All of these should appear presentable on a mobile device. A great mobile experience will keep you on track which will then increase the ratings of your site.
The varying aspects of a mobile optimized site will, directly and indirectly, have an impact on SEO as well as user experience.
We are here to help you
Every day, technology advances, and so are search engines and the needs of customers. In order to stand out in today’s extremely competitive market, your business needs to keep up with trends.
Seeing as UX is one of the most significant factors when ranking your website on search engine results pages. You need to combine the UX design and SEO strategy if you want to improve your online visibility and potentially increase your conversion rate.
Our team understands the impact of SEO and how important user experience can be. That is why we ensure that we provide all our clients with the most efficient, user-friendly, and flexible solutions. To learn more about how we can help you grow your business using UX design and SEO strategy, contact our team today for a free consultation.