50 Digital Transformation Statistics You Need to Know
Published on 28 Apr 2022 inFor the past decade, digital transformation has become paramount to the survival and growth of businesses from all corners of the world.
To help get you up to date with digital transformation, we’ve compiled a comprehensive list of digital transformation statistics below, which can be broken down into the following categories:
The role of User Experience (UX) Design in creating a digital product
The importance of Search Engine Optimisation (SEO) as a source of online traffic
The shift towards personalisation with new digital technology
Digital transformation across different industries
Executives say the top benefits of digital transformation are improved operational efficiency (40%), faster time to market (36%) and the ability to meet customer expectations (35%). (PTC)
The top industries for digital-first business strategies are services (95%), financial services (93%) and healthcare (92%). (IDG)
Only 7% of companies have fully implemented their digital transformations. (ClickZ)
87% of companies think digital will disrupt their industry, but only 44% are prepared for a potential digital disruption. (Siliconrepublic)
Nearly half of all companies say improving customer experience and customer satisfaction were the leading influences to start a digital transformation. (PWC)
Digitally mature companies are 23% more profitable than their less mature peers. (MIT Digital)
Companies that earn $1 billion a year earn an additional $700 million over three years by investing in customer experience. (Qualtrics)
56% of CEOs say digital improvements have led to increased revenue. (Gartner)
Digital transformation and a focus on customer experience can generate a 20-30% increase in customer satisfaction and economic gains of 20-50%. (McKinsey)
Southeast Asia will be home to 310 million digital consumers by the end of 2020, reaching a number previously forecast for 2025. (Bloomberg)
Almost 70% of the region’s population that are 15 years old and older will go digital by end-2020. (Bloomberg)
Average online spending per person in South East Asia will triple from 2019 to $429 in 2025. (Bloomberg)
Southeast Asia’s online spending now accounts for 5% of the total retail market, surpassing India’s 4% rate. (Bloomberg)
E-commerce gross merchandise value grew 23% per year between 2018 and 2020, faster than China, India and the U.S. (Bloomberg)
Southeast Asia’s total online retail spending is projected to reach $53 billion this year before tripling to $147 billion by 2025. (Bloomberg)
Southeast Asian consumers are buying into more categories online, especially grocery, with 43% of respondents saying they now shop for packaged groceries via e-commerce. (Bloomberg)
Some 62% of consumers said social media, short videos and messaging are their most preferred online channels for discovering new brands and products. (Bloomberg)
E-wallets saw a surge in popularity, with 22% of consumers now saying it’s their preferred way to pay, compared with 14% in 2019. (Bloomberg)
The rise of mobile-first users
If a website isn’t mobile-friendly, 50% of users will use it less even if they like the business. (ThinkWithGoogle)
52% of users claim that a poor mobile experience makes them less likely to engage with a company. (ThinkWithGoogle)
74% of people are likely to return to a website if it is optimised for mobile. (ThinkWithGoogle)
53% of mobile visits are abandoned if a page takes more than three seconds to load. (ThinkWithGoogle)
Mobile users are 5X more likely to abandon a task if the site isn’t optimised for mobile. (Intechnic)
80% of users abandon a mobile site if they have a bad user experience. (Intechnic)
71% of publishers say well-formed mobile content boosts user engagement. (Intechnic)
46% of people say they would not purchase from a brand again if they had an interruptive mobile experience. (Intechnic)
The role of User Experience (UX) Design in creating a digital product
A single bad experience on a website makes users 88% less likely to revisit the website. (Intechnic)
75% of user judgment about a business’s credibility is based on their website design. (Intechnic)
The first impression users have of a website is as high as 94% related to design. (Intechnic)46% of online shoppers list not being able to tell what a company does as the reason for leaving a website. (KoMarketing)
After landing on a homepage, 86% of users want to see information about products and services, 62% are interested in contact information, and 52% are looking for the “about us” section. (KoMarketing)
ESPN’s revenue increased by 35% after a homepage redesign. (Mindtouch)
Every $1 invested in UX results in a return between $2 and $100. (Forrester)
67% of consumers will pay more for a great experience. (Salesforce)
74% of business buyers say they’ll pay more for a better B2B experience. (Salesforce)
Intelligent systems will drive 70% of customer interactions by 2022. (Forrester)
Users expect pages to load in two seconds, and after three seconds, up to 40% of users will abandon your site. (OddBall)
39% will stop engaging with content when the images won’t load or the loading time takes too long. (UXCam)
Specifically, 86% of buyers are willing to pay more for great customer experience. (PWC)
46% will leave a website because of a lack of message (it’s not clear what the company does), and 37% will leave because of poor design or navigation. (Blue Corona)
91% of B2B buyer searches are carried out on a mobile device. (Frost & Sullivan)
The importance of Search Engine Optimisation (SEO) as a source of online traffic
68% of online experiences begin with a search engine. (Brightedge Research)
0.78% of Google searchers click on results from the 2nd page. (BackLink)
53.3% of all website traffic comes from organic search. (Brightedge Research)
92.96% of global traffic comes from Google search, Google Images, and Google Maps. (SparkToro)
SEO drives 1000%+ more traffic than organic social media. (Brightedge Research)
69.7% of search queries contain four words or more. (Ahrefs)
The shift towards personalisation with new digital technology
80% of customers would be more likely to do business with a company that offers personalised experiences. (Epsilon)
86% of respondents say they are much/somewhat more likely to do business with automotive websites/apps offering personalised experiences. Still, only 55% say automotive websites/apps are delivering personalised experiences very/somewhat well. (Epsilon)
87% of respondents say they are much/somewhat more likely to do business with travel websites/apps offering personalised experiences. Still, only 64% say travel websites/apps are currently delivering personalised experiences very/somewhat well. (Epsilonz
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