From our launch in 2010, we’ve grown from a freelance UX/UI service into Southeast Asia’s leading digital agency. We now have more than 200 experts in services spanning product design, UX research, product development, digital marketing, and SEO, in addition to our original UX/UI offerings.
As such, it was time to update our branding to better reflect what we’ve become. And actually, change is part of our DNA — the word “morphosis” refers to the transformations an organism makes over its lifecycle.
Goals and inspiration
As a company, we aim to create impactful digital products with a human-centric approach that stays true to our design-first philosophy.
Through our structure and services have changed over the years, our core vision remains the same. For us, design is a way to solve business goals, and we continue to provide bespoke services to identify and develop digital solutions that have a direct impact on our customers’ bottom line.
Passion, emotion, and what we stand for
Design is a way of solving business problems, and it also breathes life into a brand. Our design aims to communicate who we are — helpful, human, innovative, vigilant, courageous — and show our emotion and passion for our work and our customers.
The way we communicate this is through the aesthetics of subtraction. We take minimalism and Japanese art as inspiration and pare down complex ideas and emotions to their essence. The result is a fresh visual language that supports our brand and our messaging.
Emotional building blocks
The circle is the most human of shapes and conveys emotions. The square communicates structure and logic and represents things like code or frameworks. The diamond symbolizes choices and transition; it highlights Morphosis’ continuous growth and change. The triangle represents strategy, focus, and direction.
Bold, modern colors
Complementing raspberry is the whimsically named Special Juice, Silver Foil, and Darth Vader.
A transformative logo
Our logo is malleable and flexible, yet strong and bold. It represents the transformative journey our business has taken over the years.
Plans for the future, Beyond UX/UI
As far as we’ve come, we aim to go further. The design remains at our center, but we also continue to expand our services so that we can provide end-to-end services from UX research and product development to digital marketing and beyond.
A transformative new chapter
We’re ready to continue our journey from a solution provider to a holistic digital consultancy.
To that end, we continue to attract top talent, grow our in-house experts, and continue to strengthen our core services.
What does this mean for our clients
Our rebrand is much more than a fresh coat of paint. Transforming from agency to consultancy enables us to go beyond giving our customers what they ask for. Clients can now expect our team of experts to offer data-driven advice to create the best possible products for their end-users.