We use cookies to improve your experience here with us.

UXResearch

User research is just as important as design for providing the best user experience for your customers. Validate your ideas and create designs that offer value to your users today.

Find out what users really think about your product.

We can deliver a complete bespoke solution, supply a dedicated team of experts, or provide an extension team to augment your staff.

Or call us at

+66 2 026 3292

to discuss your project with one of our in-house experts.

User research is just as important as design for providing the best user experience for your customers. Validate your ideas and create designs that offer value to your users today.

The importance of UX research

Understand your users' needs to build products they want

User research provides an essential foundation for the success of your product. By collecting both quantitative and qualitative data, you can back up your strategy and make business and design decisions with ease and confidence.

Our UX research will offer insights into what your users really want, which will help you increase user retention and generate higher revenue.

Why work with us

Deliver effortless, seamless user experiences with intuitive design

Who we are

We are UX research experts with 15+ years in both user experience and usability testing. We're here to support your goals and not only deliver but also exceed your expectations.

What we do

Our UX researchers use a mixture of qualitative and quantitative research to learn what your users need and want. We use this research to inform our overall design strategy.

How we do it

We use interviews, focus groups, and usability testing to learn about your users’ needs, values, and attitudes while asking clear and succinct questions to get the most valuable insights.

UX audit

A UX audit led by our in-house design experts will help you identify and define the core problem areas in your digital product. Identifying difficulties your users face while using your digital product is key to making a frictionless experience that your users will love.

An extensive UX audit can help you:

Increase your conversion rates
Improve user retention and/or acquisition
Reduce complaints and negative reviews
Review your business and user objectives
Analyze your conversion metrics
Analyze your sales data

Research process

Types of UX research we offer

We are a digital consultancy experienced in creative problem solving. Whether you are looking for design, development, or strategic consultation, we are fully equipped to help.

User interviews

When done correctly, user interviews help you gain valuable insights into what your users really think about your website, mobile application, product, or process. By understanding your users better, you can:

Prioritize new features or changes to your website
Provide greater empathy within your company

Usability testing

Testing your product with real users before launch gives you actionable feedback for whether your user flow is correct. We’ll give users a task to see how they use your platform, how they behave, and why. With these insights, you can improve your product by:

Identifying important UX issues before launch
Better understanding users

Ready to get started?

Interested in learning more about our services?

Call us at +66 2026-3292

Our methodology

Our tried and tested UX research methods

Usability testing

Save time by Identifying UX problems early

User interviews

Understand your user needs, pain points, and behaviors

Focus groups

Measure the potential impact of a new product

Stakeholder interviews

Align teams with your product vision and business goals

User journey maps

Identify service and communication gaps

Competitive benchmarking

Discover how your company performs competitively

Web personas

Build a picture of your typical customers

Empathy maps

Visualize your users’ needs and make their lives easier

Accessibility

Remove barriers that could hinder the functionality of your product

Approach and methodology

Better understand your potential users and exceed your market’s needs

Planning

Identify target audience
Define strategy
Set business goals

User recruitment

Screen users
Create diverse user groups
Gain useful insights

Research

Carry out in-depth research
Take comprehensive notes
Keep the scope focused

Analysis

Transform data into insights
Construct deliverables
Identify the severity of pain points

Get in touch

Know your users. Make strategic choices. Build better products.

Impactful UX researchdoesn't just end here...

Scaling your digital product goes beyond UX research. At Morphosis, we provide bespoke services throughout the entire product lifecycle, from ideation and research to design and growth.

Design Thinking Product Design