We use cookies to improve your experience here with us.

UX Research

UX Research
User research is just as important as design for providing the best user experience for your customers. Validate your ideas and create designs that offer value to your users today.
Mastercard
Agoda
Prudential
BCG
SCB
TTB
JP Morgan
Kerry
BBC
True
Mastercard
Agoda
Prudential
BCG
SCB
TTB
JP Morgan
Kerry
BBC
True
Mastercard
Agoda
Prudential
BCG
SCB
TTB
JP Morgan
Kerry
BBC
True

Understand your users' needs to build products they want

User research provides an essential foundation for the success of your product. By collecting both quantitative and qualitative data, you can back up your strategy and make business and design decisions with ease and confidence.

Our UX research will offer insights into what your users really want, which will help you increase user retention and generate higher revenue.

Why work with us

Deliver effortless, seamless user experiences with intuitive design

Who we are

We are UX research experts with 15+ years in both user experience and usability testing. We're here to support your goals and not only deliver but also exceed your expectations.

What we do

Our UX researchers use a mixture of qualitative and quantitative research to learn what your users need and want. We use this research to inform our overall design strategy.

How we do it

We use interviews, focus groups, and usability testing to learn about your users’ needs, values, and attitudes while asking clear and succinct questions to get the most valuable insights.

UX audit

A UX audit led by our in-house design experts will help you identify and define the core problem areas in your digital product. Identifying difficulties your users face while using your digital product is key to making a frictionless experience that your users will love.

An extensive UX audit can help you:

  • Improve user retention and/or acquisition
  • Reduce complaints and negative reviews
  • Review your business and user objectives
  • Analyze your conversion metrics
  • Analyze your sales data
team member do ux research
Research process

Types of UX research we offer

We are a digital consultancy experienced in creative problem solving. Whether you are looking for design, development, or strategic consultation, we are fully equipped to help.

When done correctly, user interviews help you gain valuable insights into what your users really think about your website, mobile application, product, or process. By understanding your users better, you can:

  • Prioritize new features or changes to your website
  • Provide greater empathy within your company

Testing your product with real users before launch gives you actionable feedback for whether your user flow is correct. We’ll give users a task to see how they use your platform, how they behave, and why. With these insights, you can improve your product by:

  • Identifying important UX issues before launch
  • Better understanding users
Ready to get started?

Interested in learning more about our services?

Call us at +66 2024-9757

Our methodology

Our tried and tested UX research methods

Save time by Identifying UX problems early
Understand your user needs, pain points, and behaviors

Focus groups

Measure the potential impact of a new product
Align teams with your product vision and business goals
Identify service and communication gaps

Competitive benchmarking

Discover how your company performs competitively
Build a picture of your typical customers

Empathy maps

Visualize your users’ needs and make their lives easier

Accessibility

Remove barriers that could hinder the functionality of your product
discussion ux research
Approach and methodology

Better understand your potential users and exceed your market’s needs

pink circle

Planning

  • Identify target audience
  • Define strategy
  • Set business goals
pink circle

User recruitment

  • Screen users
  • Create diverse user groups
  • Gain useful insights
pink circle

Research

  • Carry out in-depth research
  • Take comprehensive notes
  • Keep the scope focused
pink circle

Analysis

  • Transform data into insights
  • Construct deliverables
  • Identify the severity of pain points
Foodpanda
dtac
SCB
Burda
OMISE
BBC
DELL
Ascend
BCG
Top Gear
Bamrungrad
aCommerce
Bain and Company
Ocean
Manulife
Bangkok Hospital
2C2P
Agoda
Curaprox
True ID
Get in touch

Know your users. Make strategic choices. Build better products.

Impactful UX researchdoesn't just end here...

Scaling your digital product goes beyond UX research. At Morphosis, we provide bespoke services throughout the entire product lifecycle, from ideation and research to design and growth.